Report: Google is buying innovative camera startup Lytro for $40 million
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A report from TechCrunch claims that Google is going to buy the camera company Lytro for “around 40 million dollars.” Lytro is best known for creating an innovative “Light field camera,” but the company has lately pivoted to camera that is professional for filmmaking and taking VR movie.

You might keep in mind the very first Lytro digital camera, which arrived in a crazy “tube” kind element with a lens at one end and a 1.5-inch touchscreen regarding the other. The pipe ended up being packed with contacts and a particular “Light Field Sensor” that will capture pictures as light-field information versus a grid of pixels. The power ended up being you could later selectively focus the image however you wanted that you could just take a picture without worrying about the focus, and. The downside is that you needed a much denser CMOS sensor to capture a megapixel image that is high. In 2012, whenever digital camera arrived on the scene, Lytro could calculate all of this light-field information down seriously to just a image that is 1MP

Lytro followed up the tube that is first-gen with all the “Lytro Illum” in 2014. This digital camera utilized a lot more of a form that is traditional and increased the resolution. Neither of these cameras sold very well, and the company eventually moved away from consumer cameras and started making more cameras that are professional VR and cinema.

TechCrunch claims Google’s plans for Lytro are “not clear yet.” The report shows that the purchase would assist Google’s VR efforts, pointing to Google’s very own use light-field digital cameras and a recently released image that is immersive for Stream VR called “Light Fields.” In addition to having competing light-field camera designs and engineers, Lytro also has 59 patents related to light-field imaging that Google might want. There’s already a connection that is strong Lytro and Google: Rick Osterloh, Google’s SVP of equipment, has a seat on Lytro’s board of directors.

The report is slightly cloudy regarding the precise information on the deal. “One source described the deal as an ‘asset sale,’ with Lytro going for no more than $40 million,” the report claims. “Another source said the price was even lower: $25 million and that it was shopped around—to Facebook, according to one source and possibly to Apple, according to another. A separate person told us that not all employees are coming over with the company’s technology: some have already received severance and parted ways with the company, and others have simply left.”

All of the opportunities appear to be a outcome that is rough Lytro. The company was valued at $360 million, and the company has raised more than $200 million in total funding from various investors in. With too little a winner service or product over Lytro’s 12-year history, it feels like the funds dried out, and Google is getting the business at a bargain.

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