Apple announced today so it finalized an understanding to obtain the magazine that is digital Texture, which serves articles from more than 200 magazines digitally on iOS, Windows, Amazon, and Android devices for a flat monthly fee.
Apple has acquired the entire company, including staff, and has assured users that the Android version of the app will still be supported. The price of the acquisition was not disclosed.
Texture was founded in 2010 and was formerly called issue that is next it rebranded in 2015. It had been mainly started and owned by a combined group of major magazine publishers, but it also raised $50 million from other investors. It launched during a time when the magazine industry harbored some optimism that the iPad and other tablets would be platforms that are popular premium subscriptions as an option to the Web, that has been dominated by technology organizations like Google. As electronic mags like Information Corporationis the everyday folded, it became clear that future was not panning down.
Nevertheless, a 2016 report from The ny Post quoted Texture CEO John Loughlin stating that the solution had “hundreds of thousands” of members in those days.
Apple has made some acquisitions that are similar the past. It acquired Beats in 2014, which included not only the company’s hardware but its music that is streaming service which fundamentally generated Apple musical. Additionally in 2014, Apple acquired BookLamp, a site that distributed publications in a great deal the way that is same Texture distributes magazines. In this full situation, though, we do not know very well what Apple has prepared for Texture as time goes on.
here is the declaration provided by Apple SVP Eddy Cue:
We’re excited Texture will join Apple, along side an catalog that is impressive of from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and magazines that are allowing keep creating beautifully created and engaging tales for users.
And the declaration from Loughlin:
i am delighted that Next problem Media as well as its Texture that is award-winning app being acquired by Apple. The Texture team and its owners that are current Condé Nast, Hearst, Meredith, Rogers Media, and KKR, cannot be much more happy or excited using this development. We’re able to maybe not imagine a much better house or future the ongoing service.
Apple already sells magazine that is digital and subscriptions through its on line solutions, and Amazon and Google each offer electronic newsstands for mags, too. Also Facebook has tested news that is digital.
Neither of the executive quotes included with Apple’s announcement gives any hints that are conclusive from what Apple intends to do using the solution following the purchase. Cue’s selection of terms in “trusted sources” might be appropriate, however, due to the fact purchase comes at any given time whenever reporters and writers were vocal with critique of other technology organizations which have played part in dispersing or curating the written term, like Google and Facebook, and concern that is public focused on the distribution of untrustworthy content on those companies’ platforms.
Disclaimer: Webilicious is owned by Condé Nast, which was a owner that is partial of ahead of the purchase.